When you are out to market your business in today’s competitive world, you will face the Herculean challenge of creating your recognition amidst the heavy advertising and popularity of large competitors. But in marketing, it’s often the little things that matter! The trick is to convey the right message to your customers in the briefest yet most attention-grabbing method. In other words, you need a successful brand tagline!
Your tagline should be catchy, memorable and must connect with your customers by addressing their core needs. It must tell the world who you are, what you do, and what you stand for in one or two short lines. If you get it right, those few words can do wonders in creating a lasting positive impression about your brand and offerings. This will get you higher sales at lower advertising expenses, leading to higher profits.
Here we will cover the top 35 examples of companies who benefited massively from effective brand taglines and conclude with some ideas to find the ideal tagline for your business.
35 Taglines That Live On in People’s Minds
A great tagline will reward you handsomely by getting higher sales and customer loyalty without spending an arm and a leg. Here are 35 ingenious taglines that brought exponential growth to their business-
- McDonald’s: I’m loving it.
- EA Games: Challenge everything.
- M&M’s: Melts in your mouth, not in your hands.
- Infosys: Navigate your next.
- Apple: Think different.
- Amul: Utterly Butterly Delicious.
- Disneyland: The happiest place on earth.
- DeBeers: A diamond is forever.
- Gillette: The best a man can get.
- Harley Davidson: American by Birth. Rebel by Choice.
- Nike: Just do it.
- Rice Krispies: Snap, Crackle, Pop.
- Raymond’s: The complete man.
- Mercedes-Benz: The Best or Nothing.
- Nescafe: It all starts with a Nescafe.
- Kit Kat: Have a Break. Have a Kit Kat.
- HCL: Technology that touches lives.
- Polo: The Mint with the Hole.
- General Electric: Imagination at work.
- Meow Mix: Tastes so good cats ask for it by name.
- FedEx: When it absolutely, positively has to be there overnight.
- Citibank: The Citi never sleeps.
- Levi’s: Quality never goes out of style.
- KFC: Finger lickin’ good.
- Subway: Eat Fresh.
- L’Oréal: Because you’re worth it.
- Redbull: Redbull gives you wings.
- Skittles: Taste the rainbow.
- USPS: We deliver.
- Volkswagen: Think Small.
- Coke: Have a Coke.
- Pokémon: Gotta Catch ‘em all!
- The New York Times: All the news that’s fit to print.
- Wal-Mart: Save money. Live better.
- MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.
Top 10 Success Stories of All Time
Let us now zoom in on 10 of the most successful brand taglines so you can get a deeper understanding. These companies merged their customers’ expectations with the unique qualities of their offerings to create compelling taglines-
- Apple: Think different.
This simple tagline represents the innovation and improvement that Apple aspires for and offers to customers. It signifies their brand values while subtly promoting their creative products. This motto has attracted customers to the brand and guided Apple employees over the years.
- McDonald’s: I’m loving it.
McDonald’s tagline is an easy-to-remember statement that brings the delight of tasty food to the customer’s mind, creating an immediate craving for their food. McDonald’s has repeatedly advertised this catchy tagline on a mass scale, ensuring a quick recognition of their brand.
- Wal-Mart: Save money. Live better.
By addressing the fundamental price sensitivity of middle-class customers, Wal-Mart’s tagline has connected with its audience effectively. Customers looking for affordable yet quality products can directly relate to this tagline and are tempted to shop at Wal-Mart.
- Disneyland: The happiest place on earth.
This simplistic tagline represents the fun and joy that Disney parks offer to families, especially children. After all, who doesn’t want happiness? This tagline has gained trust over the years as its promise of making visitors happy is backed by the magical characters, fun rides, and exciting shows at Disneyland.
- DeBeers: A diamond is forever.
This slogan by DeBeers brought about a revolution! This tagline emphasised the unfading beauty of diamonds. It quickly created an emotional impact that led people to consider diamonds as symbols of eternal love. This example shows the potential of taglines to influence society in general while bringing massive profits to the creators as one of its effects.
- FedEx: When it absolutely, positively has to be there overnight.
The tagline of FedEx signifies their commitment towards timely deliveries in convincing language. This successful brand tagline addresses the basic concern of customers who want timely and overnight deliveries, no matter what. The case of FedX also depicts that services may be promoted through taglines as effectively as products.
- Raymond’s: The complete man
This tagline is a perfect example of brand personification, where a brand is linked to personality traits, so those who wish to achieve those traits are attracted to it. Raymond’s, which sells suits for men, is focused on showing its products as ideal for a masculine and confident personality, and this tagline fits right in.
- Nike: Just do it
Nike targets sportspersons with its motto, which signifies confidence and determination. This compact and inspirational tagline also creates an emotional connection with the masses by encouraging people to be brave and bold, leading to a positive brand image and retention in the customers’ minds.
- HCL: Technology that touches lives
HCL aims to provide innovative technology that benefits society including its employees and business partners. Their motto signifies this humane mission which creates a positive brand position about the company in the customers’ minds while motivating its employees.
- Levi’s: Quality never goes out of style
This slogan capitalizes on the consistent record of quality offered by Levi’s jeans. It focuses on reminding people about their exceptional quality through their tagline to retain the market share and trust that they have gained over nearly two centuries.
Concluding words
With a large number of businesses competing to grab the limited attention span of customers, you may feel the need for a huge advertising budget and celebrity endorsements to find your voice. However, as established by the examples covered, an effective tagline makes it much easier to get noticed and find customers at lower promotional costs.
However, making an impactful tagline requires detailed market research and copywriting expertise. Also, your web content must be consistent with the tagline to lead customers towards the purchase, or else your tagline will remain ineffective. Sounds cumbersome, right?
Just relax and let the experts handle it! All you need is a reliable and experienced web content writing agency such as LW Digital to get complete website, blogs, and social media content as well as a catchy tagline. At LW Digital, our experts will analyse your brand and perform extensive market research to prepare effective web content and an engaging tagline that helps you stand apart and attract customers. Contact us now to get started!
