The Significance Of Content Writers 
Content writing is the process of writing, developing, editing, and publishing content in a digital format. In simple words, content writers are the storytellers of their brand. Demand for content writers is increasing daily because of new startups, digitising existing companies, building an online presence, or simply for marketing purposes. However, the role varies depending on company needs or the type of business.
Content writers have to write about different topics, issues, cases, or themes. For example, a content writer is responsible for writing blog posts, podcast scripts, articles, ebooks or whitepapers, press releases, website content, product category descriptions, landing pages, or social media content.
Why Should You Hire a Content Writing Agency?
Content writing agencies help you in getting great conversion rates for your company. The first benefit of hiring a good content writing agency is that you don’t need to worry about your content’s quality, grammar, or readability. Some other great benefits of hiring a content writing agency are as follows:
- They provide concise and necessary info about the product or service
- Effective marketing strategies that help recognise your target audience and advertise to them
- Increasing traffic on your website by keywords and getting more leads
- Grow your company effectively by targeting audience/people with SEO writing
- Build good relations with your audience, market & other companies
- Give your website an impressive and elegant look to boost website views, sales, publicity, and the company’s credibility
- Get well-written material at reasonable prices
What Makes a Good Content Writing Agency?
Before picking a good content writing company, you need to keep several things in mind. Like checking if they are genuine, visiting their website, taking a glance at their rating, looking for their previous work, and doing research about the company. There are other factors that rely on selecting a good content writing agency, too. Most of them are:
- Content Quality:
If you are paying big bucks to a company for their content writing services, the quality of content should be top-notch. You need to make sure that the company offers you these elements in their work: originality, readability, correctness, tone, reliability, and keyword optimisation.
- Punctuality:
Content writing services mostly deliver their content on time. However, time is essential for every company, and you must look for a content writing agency that worships deadlines as much as you do.
- Rates & Prices:
It is not necessary for the company that offers the lowest rate to always provide unique quality content. The more premium the content, the more costly it will be and the more reach your website will get. So, a good content writing company will offer you excellent content at the most reasonable prices.
- Marketing Knowledge:
A well-credited content writing company will admire the importance of SEO. Still, it should also know about digital marketing, targeting the right audience, creative ways to increase sales, and, more importantly, the content should not look too optimised. Instead, the quality of the content should appear natural and unique to stand out its worth.
- Communication:
Your company and the content writing agency should have a smooth flow of communication so that the task or content you are planning to produce comes out as bright as the sun.
- Experience:
Make sure that the content you are getting is not written by a novice writer. Experienced and vetted writers will ensure that the company is delivering quality content writing services. They will also do keyword research more often, which will benefit you in ranking up in SEO.
- Clarity & Understanding:
It is important that the content writing agency knows well and understands the demand for the services that you need. In addition, the company should get insight into what and how to deliver the content of the required material you need to publish.
Best Content Writing Companies in India
- LeftWrite Digital
Not to toot our own horn, but with experience of over 2000+ projects, LW Digital is one of India’s leading content writing services. Every project from LeftWrite has been proofread thrice, is well-researched, and stands out for the quality that is hard to get at competitive prices.
LeftWrite Digital is a Surat-based website content writing company founded by Parth Munjani. It is well known for its diverse range of projects and clients from all over the globe. LeftWrite provides website content writing, blog writing, social media content writing, and plenty more in the hat.
- Pepper Content
Pepper Content is a Mumbai-based content writing agency founded by Rishabh Shekhar & Anirudh Singla in 2017. Besides hiring writers, Pepper Content has created an online platform for content writers to make freelancing easy and give amateur writers a chance to grow.
- Content Whale
This Mumbai-based company started with just a table and is now delivering its content across India. Content Whale was founded in 2018 and has been providing its services in four main areas: technical writing, copywriting, blog writing, and website content writing.
- Italics
Italics is a content writing company that started in 2005 in New Delhi and offers quality content across various domains. Harsh Vardhan Dutta is the founder of this company; he was a website content writer and then established this company. They have worked with clients like Maruti Suzuki, RazorPay, UpGrad, AirTel, etc.
- Godot Media
Godot Media is a Bangalore-based company specialising in content management and marketing. It has a vast clientele and a primary focus on the administration of various multinational companies. The company was founded in 2008 and has been growing since then.
- Parth Munjani & Co.
Parth Munjani & Co. was founded in 2020. The company creates engaging content and has mastered its skills in web development, digital marketing, social media content writing, advertising, branding, and content marketing. In addition, it has a portfolio of working with companies in more than 14 countries on website content writing.
- JustWords
Founded in 2010 in Gurgaon, JustWords offers e-commerce, healthcare, financial services, SEO services, website writing, and website architecture services. Apart from writing website content, JustWords has experience in advertising and digital marketing. They have worked with many companies in India and have developed various unique websites.
- Contentwriter.in
From the name itself, you must know that Contentwriter.in offers many content writing services across the globe. This company was founded in 2005 and has a small but efficient team of website content writers. They started their company by offering article writing services only, but now it serves 17+ content writing services.
- Content Ninja
Established in 2015, Content Ninja has expertise in writing website content, article writing, copywriting, content marketing services, graphic design, and writing blogs online. The company excels in editing and designing content for websites, blogs, articles, and ads in an SEO-friendly way, which is why it is growing across the country.
- WriteRight
WriteRight is an Ahmedabad-based company founded in 2015 by Bhavik Sarkhedi. The company has a huge team of website content writers with great expertise. It offers complete content writing solutions and has worked with various multinational and Indian companies.
How Will Good Content Writing Help Your Business Grow?
Good quality content is what separates a mediocre website from an amazing one. Firstly, content writers will help boost your brand by building awareness and exceptional Search Engine Optimization (SEO) on various platforms so that your website ranks when anyone searches for products or services related to your brand.
Writing website content is not easy because you have to ensure that every piece of information about your product or service has been mentioned. That is why you need a good content writing agency to help advertise your company and stand out against your competitors. You can also improve your existing website quality by hiring website content writers who excel at editing skills.
When people are interested in visiting your website just from a blog, article, or ad, this signifies the quality of your content. Converting website surfers into buyers is the key element that comes under the umbrella of a good content writer. Establish your company as an industry leader by hiring a content writing company that has worked on several projects like LW Digital.
Building a solid social media presence is also a service that a good content writing agency would offer. Now, you must be living under a rock if you don’t know how much social media can help you grow your business. People are drawn to your website from social media, and the reason behind that is the content written in a post is as important as the design of the post.
Finding the balance between content written just for marketing and content that comes naturally pleasing to the reader is what differentiates between good content and moderate one. Creating harmony with your company’s values in an engaging way that reaches your audience will develop the company’s worth. In addition, original and authentic content will always stand out and ensure the development and progress of your company.