If your website visitors are not clicking that “Add To Cart” or “Contact Us” button when they scroll through your site, the verdict is simple: your website copy is costing you sales, and you’ve probably lost hundreds of thousands by now.
And yes, we’re talking to you with the website copy that was last updated in 2015. Not forgetting you with a great-looking design and AI-generated content that has a nice ring to it. Because let’s face it: in 2025, content that sells means more money in your wallet. And weak copy? Definitely not something you would want to bank on if you want your business to survive in the next five years, or at the very least, get sales from your digital estate.
Luckily for you, we’re unpacking everything about the art of driving sales through copywriting. But what is a copywriter, why does it matter more than ever, and how can you use it to flip your sales copies from just okay to money? Keep scrolling to find out!
Table Of Contents
Why does your business needs copywriting to grow.
What makes great copy, well… great?
To hire a professional copywriter or be your own copywriter: which option is right for you?
What is a copywriter?
Copywriting means writing content that inspires people to reach into their wallets and do business with you. The concept is simple: write what makes people act, buy something, fill a form or even give you a call. Whatever the action is, copywriting leads them there, and a copywriter is the person who works behind the scenes to make that happen.
What makes copywriting different from other types of writing is how it marries storytelling, sales and buyer psychology. Done right, it’s the secret sauce behind every sale.
Why does your business need copywriting to grow?
Because without a solid copy, you’re leaving money on the table. You can have the best product or service in your industry, but if your words don’t tell people why it matters clearly and persuasively, you’re just another option they’ll scroll past in a few seconds.
So, if growth is on your radar, copywriting will:
Connect the dots for your ideal buyer.
You know your offer inside and out, but your audience doesn’t. Copywriting bridges that gap by translating features into benefits buyers will find too irresistible to pass by.
Make you stand out
You’re not the only business out there, and a good copy does a great job at showing why you are the best choice.
Squash objections before they arise
A skilled copywriter knows what your audience is thinking and addresses any doubts that may creep into their minds before they click away.
Keep people reading
People don’t read boring. Great copy pulls people in and keeps them engaged until they’re ready to click that call-to-action button.
What makes great copy, well… great?
If your website visitors are bouncing or hovering with zero intent to click, the problem isn’t your product but your messaging. Here is what great copywriting means.
Simple
Great copywriting means not trying to impress anyone with big words or fancy phrases. It’s not written for your competitors or to show off how much you know. If anything, copywriting means your content is written for the real person behind the screen who just wants to understand how you can make their life easier without the fluff, filler or jargon.
Therefore, simplicity is key, and you should aim for clean, clear, straight-talking language that makes people think your product or service is solution is exactly what they need.
Action-driven
When you want to inspire people to take positive action, the last thing you need to do is write to inform. Instead, you should write to lead people towards that action by tapping into their desires and highlighting the transformation they can look forward to.
Great copywriting means you’re crafting copy that makes people buy what your offer, product or service gets them, not the offer itself. This starts with understanding that people are not paying for coaching, but for the clarity it brings. They’re not buying a beauty product itself, but the confidence they will feel. A copywriter makes these outcomes so loud and clear that clicking on that “Buy Now” button feels like the next logical step.
Strategic
Not all buyers are ready at the same time, and a good copywriter gets that. It doesn’t come in swinging with a hard sell from the jump. Instead, great copywriting means guiding, educating and building trust before the pitch. The result? Copy that leads with clarity, paints the picture, anticipates sources of buyer hesitation and nudges those maybes into yeses. Understanding writing goes a long way in separating copywriting that takes up space from copywriting that actually converts.
Conversational
If your copy sounds like a robot or a stiff corporate memo, trust us when we say 99% of the people who browse through your site will click out before they even reach the best part of the offer. Great copywriting means knowing what people like to read, and from our experience, they want to feel like they’re having a conversation, not reading another boring brochure.
So yes, tone matters. The way you speak to your audience sets the tone for how they feel about you. Casual doesn’t mean careless. Professional doesn’t mean boring. And being clever doesn’t mean confusing. Know the right tone and when to use it, and you’ll nail it every time.
Intentional
There is no room for fluff, filler words and complicated text in high-performing copy. Every line serves a function, and every transition serves to hold attention and guide the eye.
- The headline pulls people in.
- The subheading keeps them interested.
- The body copy builds belief.
- The CTA makes the ask.
And the best part? It just connects, compels, and converts without screaming that you’re trying to sell something.
To hire a professional copywriter or be your own copywriter: which option is right for you?
Anyone can write copy, you included. After all, we’re pretty sure you’ve got a keyboard, and nobody knows your business more than you. Until, of course, you’ve written a full paragraph and realise you haven’t said anything worth reading. Or probably when your bounce rate starts climbing while your conversion sits at zero. The point is, writing words is easy, but writing words that sell is something else altogether.
The copywriting services market is valued at USD 29.28 Bn in 2025 and is expected to reach USD 48.89 Bn by 2032. [NP1] That’s not by accident. Businesses are investing more in copy because it just works. That means more browsers turned into buyers and more sales. Plus, you get to hold your ground in the hypercompetitive online space.
So, should you write your own copy or hire a copywriter?
- If you have time to study copywriting examples, test what works, and lose a few sales in the process of figuring it out, go DIY.
- But if you’re serious about growing, want to stop guessing, and would rather let an expert handle the heavy lifting, invest in a copywriter.
Hiring a copywriter is therefore betting on results. Professional copywriting means you get to work with someone who knows how to turn that web traffic into meaningful clicks while totally getting your unique brand personality, sharpening your message and delivering content built to sell. Because believe us when we say that when copywriting wows, your sales pages become your best salesperson who works around the clock and drives conversions even while you sleep. In our honest opinion, sifting through copywriting examples simply won’t cut it.
Frequently asked questions
What is a copywriter, and how are they different from content writers?
Copywriting means writing to get people to take action. Whether it’s to buy, click, sign up or book a call, a copywriter is a person who makes it happen. Content writers, on the other hand, focus more on informing and educating readers. While both matter, when it comes to driving sales, a copywriter is your moneymaker.
When can you use copywriting?
Here are some copywriting examples (or rather, when you can use them).
- On website pages to turn browsers into buyers on every scroll.
- On sales pages, to pitch-perfect words that make the offer a no-brainer.
- On landing pages to drive users to one goal with zero distractions.
- In emails to nurture, engage, and sell right from the inbox.
- On ads to stop the scroll, grab attention and get clicks.
- In product descriptions, to sell the benefit, not just the item.
- On social media, to show up with personality and purpose.
- On SEO copy to rank high and actually convert traffic.
- In video scripts, to say it right and keep people watching.
- In taglines and messaging, to nail the first impression.
What does a copywriter actually do?
A copywriter takes your product, service, or idea and turns it into words with the intent to drive sales.
Is hiring a copywriter really worth it?
If you want sales, a copywriter is a no-brainer. So instead of guessing what to say, sifting through dozens of copywriting examples or throwing generic text on your site, you get copy that works hard for every click.
Can I just use AI for copywriting?
You can. But if we’re being real, you’ll probably see it’s not the best choice after the first sentence it generates. Quality copywriting means understanding your audience, framing your offer so it, and guiding them to act. AI works by predicting what should come next in a sentence, not what actually sells.
The takeaway?
If your sales aren’t where they should be, your copy is the first place to look. On that note, you may want to invest in a professional copywriter to get the job done. After all, going through copywriting examples online to see how you can replicate their copy and make yours sell too doesn’t mean you’ll do it right. Looking for a professional content or copywriter? Discover what LW Digital can do for you.
