Quality digital marketing services are not only about attractive visuals or graphic design. Coupled with good content writing, it can become a force that conveys the right brand message to customers. Relevant content writing can help digital marketing agencies in India elevate your brand image.
How To Write Good Content For Digital Marketing
All digital marketing is designed to reach out to people through the Internet. Whether they’re using their desktops or mobile phones, good content writing frames your message in such a way that it immediately captures people’s attention as they scroll or browse.
Often, potential customers are those who have already been online for a few hours, searching for a service or product they are probably yet to find. Yours could be the brand they’re looking for. However, without the right content, chances are your potential customers will scroll right on by assuming your Google ad or Instagram is just another waste of their time.
Catchy and gripping words often hold people’s attention better than just images or wordless videos. When you use content like “You’re going to love this!”, “We have what you’re looking for”, “Stop what you’re doing right now!”, “You can save a life,” or similar attention-grabbing headlines, don’t forget to deliver value to the reader immediately after those lines. You don’t want customers to quietly label your brand as clickbait.
The Importance of Content That Converts
You may have heard the phrase “content that converts.” What does that mean, exactly? It means your words have the power to make people click an ad or post, call or email you, or even visit your website or blog. Any written content used in a digital marketing framework should convert, meaning it should inspire people to learn more about your brand and the service or product you’re offering.
This is how businesses make money. Content isn’t merely written to impress but to convert. All the best digital marketing agencies rely on such writing. Otherwise, your perfectly designed post is just going to look great but not bring in any revenue through clicks or customer curiosity.
Harnessing Customer Curiosity Through Content
The sharper or more specific your content, the more easily you will trigger customer curiosity. Even if a person is not interested in your brand’s offer or service, they will most probably know someone who is. In this regard, great content combined with reliable digital marketing can tap into ‘word of mouth’ business techniques.
- People should talk about what they read online on your sites or socials.
- Your post, tweet, or ad can become conversation topics among friends or family.
- They may also be shared elsewhere on the Internet, including in private chat groups.
All of this is great news for any brand or business, but it cannot be achieved without the right words. Good content tells people exactly what they’re looking at and why it is essential to them. You can use the power of context to achieve this.
Case in Point: The Power of Context
- For instance, consider creating a sunscreen ad in summer.
- Now, suppose this particular sunscreen offers not only high SPF but also a cooling element.
- Your digital marketing design can now play with all sorts of styles and templates for that ad.
- The ‘visual communication’ can either be laugh-out-loud funny or drop-dead-serious.
- But remember, this is summertime, and your target audience has most probably already seen enough ads that promise protection from the sun and ways to stay cool in summer.
- But if you add relevant and straightforward content to your digital marketing designs, you can turn the tide in your favour.
- For example, use words like, “Sunscreen That Protects & Cools Your Skin” or “Sunscreen That Shields Your Skins & Cools It At The Same Time,” or perhaps even “Sunscreen That Cools & Shields.”
With clever wording such as this, you will harness customer curiosity and provide them with a two-in-one deal. You’ll let people know about something that directly benefits them, the context here being sultry summers and the need to stay cool and keep your skin safe. This alone will make customers eager to learn more about, or even go so far as to buy, that sunscreen.
Follow-Up Content Enhances Your Overall Digital Marketing Strategy
What do we mean by follow-up content? You’ve hooked customer curiosity and now need to deliver value. This is a rule of thumb for all digital marketing techniques. Small bite-sized portions of content on the digital copy itself will be helpful in further entrenching customer curiosity. However, you also need to add apt descriptions and ‘call to action’ elements to your social media posts before you hit the upload button.
By this time, you are starting to realise that using only visuals and one-liners without also providing customers with facts or information to satisfy their curiosity or interest can prove disastrous. This is where great content writing can complement, even enhance, your digital marketing campaigns and make your online advertisements work, i.e., convert.
Digital marketing agencies in India, like Left Write Digital, have experienced and trained professionals who know how to balance content writing with various digital marketing techniques.
Properly Using Keywords To Enhance Pay-Per-Click (PPC) Techniques
In several cases, digital marketing agencies rely on PPC or ‘pay per click’ data to better understand what kind of target audiences are interested in their brand or service. Even when shooting in the dark like this, keywords are essential for success.
By using the right keywords based on the type of marketing campaign you have planned, you can not only find the right audience but also analyse their changing behaviours based on what new keywords they’re searching for in real-time. Once you figure out what types of customers are clicking on your ad or post, you can modify future campaigns with even more precise content.
- Keywords for use in initial PPC campaigns can be found online through sites like Ubersuggest and Google Adwords (recently renamed Google Ads).
- Based on their popularity – how frequently people are using those words – you can see how many (volume) such keywords are being typed into search engines.
- You will next need to choose what types of PPC keywords you’d like to use for your brand or agency.
Types of Keywords that Help Your Content Climb The Ranks
- Competitive: targeting your competitors’ products or services
- Long-tail: highly specific, has low volume, limited impressions
- Low-intent: increases brand awareness, improves conversion rate through remarketing
- Commercial: most valuable, ideal for targeting those most likely to make a purchase
- Brand: includes a brand name, low cost, high-quality scores, great CTR or click-through rates, improved conversion rates
Good keywords come under quality content writing techniques. They improve your digital marketing methods and strategies by not only saving money but also making sure that your investment sees returns, starting with conversion and click-through rates.
Global Reach vs. Local Reach
Though connected to the World Wide Web, even digital marketing is restricted by geography. You will need to adhere to certain laws or policies, and pay accordingly to take your digital marketing global or keep it local.
- Your content will change based on the decisions you make.
- Marketing to a local audience is leagues easier because you will know precisely what interests them, what’s in trend, and what’s the talk of the town.
- You can modify your digital marketing campaigns accordingly and use popular or in-trend words to stoke customer curiosity.
- When going global, however, you will need to tailor your content to the geography or destination that is the focus of your digital marketing campaign.
- A few extra layers of research will be required for you to find out what people in that country or region are looking for, and how best your brand can provide it.
Reaching international audiences with quality digital marketing and content writing services is not as easy as it sounds, but it is possible.
- Good content is absolutely required to ensure visibility.
- After all, in a global digital marketing campaign, words are the first means by which you can fully communicate what your brand is about and why people – especially foreigners – should use your service or buy your products.
- Local SEO is a great way to set up a base for your brand.
- Locally targeted ads are just as crucial if you are serious about making an impression at home before shifting to a globally relatively unknown audience.
Will It Cost Me To Do Both Content Writing And Digital Marketing?
There’s a saying, “You’ve got to spend money to make money.” However, how much money you can (or intend to) spend is just as important. Not all digital marketing campaigns need you to spend the same amount. As with your target audience focus and keyword choices, you should tailor your expenses accordingly.
- If you want to see powerful results, you will need to spend a reasonable amount of money creating good content.
- Quality content writing can further increase your relevance, visibility, and conversion rates online.
- You can hire one salaried writer or a whole team of them to focus on writing content for your business.
- You can also outsource your content needs or hire freelancers.
Paying experienced writers and editors to work for you can finetune your content to ensure client and customer success and, by extension, your approval ratings as an agency. This has proven to work in several instances, including for the content writing and digital marketing professionals at LW Digital.
To strike the right note with a range of customers or target audiences, you cannot see digital marketing or content writing as separate entities. They are intricately connected, and can be used to establish a loyal client or customer base over time.
Competent agencies like LW Digital produce great content for you to use anywhere on the Internet. Your preferred digital marketing services in India can use polished website (and other) content to reap revenue, recognition, respect, and success for your brand.
