– Your Simple Guide To Writing Quality Content
If you can write a proper sentence without any grammar mistakes, that doesn’t automatically mean you can pursue a career in content writing. The reason why brands and businesses turn to writers – and not AI software, mind you – is because they bring a personal approach to the words they use. Creating content that converts means communicating like an actual human being with the world around you. In this guide, we’re going to share assorted ideas that will help you improve your understanding of content writing, and actually do what it takes to become a good content writer.
6 Winning Content Writing Tips & Techniques
1. Include Reliable Facts
Comprehensive content writing uses facts and figures to support its message. Search engine algorithms are now more intelligent. Their code does not merely check your content for keywords and relevance before posting it on page one (if all is well). They also check to see if reliable information is included in your content, along with other elements that impart value to readers. This is how sites and blogs make it to page one these days, so tweak your content to make it reliable instead of merely stuffing it with a ton of keywords.
2. Use Links For Convenience
Your customers may not have all the time in the world to go through your content, no matter how creative and entertaining it may be. Save them the time and hassle of flitting about trying to find useful links by, um, providing them the very links they’re looking for. This includes hyperlinking certain texts, especially CTA (call to action) buttons.
You may also hyperlink subheadings or select text within the main content. The whole idea of using links in content writing is to make it super-easy for readers to engage with the brand or site, learn more about their services or products, or simply check related pages about something they said (this often takes readers/customers to non-competing websites or online resources). Links improve a brand’s credibility and customer-convenience ratings. Use internal links minimally, but use them without fail.
3. Choose Clear Structures
Good content writing is not just jamming together a bunch of well-written sentences and hoping for the best. The overall structure of your content has to be crisp, clear, and communicative. Otherwise, everyone’s time—yours, the client’s, and the customer’s—will be wasted.
Use simple subheadings (with H2, H3, and other tags), use apt keywords (primary and secondary) in select subheads, and apply different relevant keywords in the first paragraph and other portions of your content. Some clients will have you follow a specific format. As much as you want to be creative, doing it their way will get you paid and give you a chance to be inventive within the content itself.
4. Keep It Simple
Most content editors and experienced website writers will insist on content being simple and conversational. Competent editors even go so far as to demand that you type content a fourth-grader will understand. The idea behind this demand is not to use easy verbiage but to create content that converts.
If people can’t understand or relate to your words, chances are they are going to choose a brand that makes them feel heard and welcome. Simple content can also be creative, and therein lies your skill as a professional writer. We have a word that can help you apply this idea in real life: practice.
5. Make Relevant Points
The last thing you want is to sound cool and casual for a law firm or a business that provides funeral-related services. Tailor your content to the reader, and you’ll have done right by your content. Sometimes, writers are tasked with creating content without first being shown a visual site or design layout to guide their literary decisions.
While imagination is often enough, the best content writing has to consider a client’s preferred designs, colour choices, or visuals. Otherwise, your words will feel disjointed from the core message that the brand or business is attempting to imprint on potential customers.
6. Use Supporting Materials
No content will be complete without the inclusion of apt supporting materials. Adding just the right amount of visuals (to hold readers’ attention), SEO-friendly keywords (to give your content the online search engine boost it deserves), and various multimedia and interactive features (to involve readers in what you’re sharing) are all essential elements that enhance the content with which they appear.
.
The Unmatched Power of Relevance In Content Writing
Instead of overloading your content with links or calls to action, use relevant facts and other brand-specific details to communicate a message to readers. Agencies like Left Write Digital have teams that work precisely around such frameworks. It isn’t merely about writing thousands of words every day but about creating content that converts.
Relevance in content writing begins with writers understanding the need to pen content that is apt for a client’s target audience. Most of the time, clients provide agencies with sufficient links, references, or background information to help their writers capture the essence of their core brand message.
With such guidance, writers can confidently create content that will impress the brand’s target audience. After all, someone who loves pets will almost always show interest in pet-related content, products, or services, as opposed to someone who is strictly allergic to animal companions.
As you can imagine, the power of customised content writing cannot be stressed enough. Knowing whom you are writing for will help writers decide what keywords and language styles or tones to use. This adds further value to the content and will make a client come back for more.
The Importance of Asking “Why?”
<This entire segment is based on the headline, so I am just going to leave it as is. If you still insist on changing it, go ahead.>
Talented content editors use this trick all the time, and they demand their writers use it, too. It is a powerful content writing technique to ask “why?” because the answer will help you accurately figure out what value or benefit readers are going to get from any line or paragraph you plan to create for a brand or business.
The idea of ‘content that converts’ is exponentially enhanced when writers ask this powerful question and frame their words accordingly. The humble reasoning behind it is that people are naturally willing to be part of something that benefits them. Otherwise, they will simply spend their time doing other things they like instead of taking a few minutes to explore your blog, website, or social media.
If you do not write content that is easy to understand, people will stop reading it. And if you do not quietly ask “why?” you wrote that sentence, while staying mindful of your target audience, then readers are well within their rights never to trust or appreciate that brand again.
A deadly result awaits content writing that fails to consider this. Branding agencies like Left Write Digital strive to ensure that all their editors and writers uphold the value and create content that converts for each client who entrusts them with the immediate future of their brand and business.
You Are Not Writing For Yourself
Don’t beat yourself up just because you received more ‘edits required asap’ notes from your boss or editor. As a content writer, you must accept that you will always be learning something new no matter how many years you’ve been in the business.
New clients will come bearing new demands. This includes fresh styles, tones, formats, and writing requirements. As long as you adapt to what is expected, writing quality content will become second nature.
When you take up any writing task on behalf of a brand, remember that you are not penning private blogs or personal journals, let alone novels. You are a professional working for a business. As such, your work must always put the client’s needs before your own, especially the needs of their target audiences.
If you fail even slightly in achieving this mindset, you will certainly court disappointment and heartbreak as a writer. Don’t be hurt by this sentence – if we don’t give it to you straight, who will? It is better to learn from the personal experiences of other writers than it is to experience those hardships yourself.
Good Content Writing Grabs Attention And Keeps It
As long as they are relevant, attention-grabbing headlines can and will enhance the value and quality of your content. From relatable and essential questions, humour, and controversies to shock-and-awe one-liners, emotional verbiage, and trending themes, you can use different types of ‘hooks’ to attract people to your content.
The best content writing benefits from adhering to Charles Darwin’s quote, “It is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.”
Adapt your styles and techniques to suit the needs of your clients, who themselves are striving to meet the demands of their customers. In essence, their people become your people. Write excellent quality content that will benefit customers who rely on any given brand to make their lives better.
At the end of the day, good content should bring people together, not divide them. At LW Digital, we have a perfectly curated team that does this. Reliable content writing ensures this, and it does it by offering simple and relevant solutions to readers and customers no matter where they are in the world.
