Content is everywhere, and with a lot of brands competing to be seen, you’d be surprised at just how many brands are tossing words out there without a plan, hoping people will somehow notice them. The truth is that content only works when it’s written with a specific goal, target audience and outcome in mind. That means choosing the right type of content, writing it well and knowing when to use it.
In this article, we’re walking you through 11 content writing examples, when to use each, and why getting the job done right matters. But before we get into the nitty-gritty, let’s take a look at why understanding content writing examples is one of the smartest moves you can make.
Table of contents
Why knowing content writing examples actually matters
Examples of content writing and when you should use them.
Should you hire a content writing professional?
Why knowing content writing examples actually matters
Content types don’t come equal. Therefore, you can’t expect a long-form blog post to convert like a great landing page or an Instagram caption to give detailed insight like a technical guide would.
Different types of content serve different strategic purposes, and guesswork won’t do your brand any favours. When you don’t understand the type of content you should use and when you should use it, you risk boring your audience, not capturing your brand voice and presenting yourself as an unserious and untrustworthy brand to your readers. You may also end up pushing sales too early or too late, resulting in customers moving on to the next competitor. That’s why it’s important to understand content writing examples and which ones will benefit you the most.
Content writing examples and when you should use them
1. Website content writing
More often than not, your website is the first contact point businesses and brands have with their potential customers, and no matter how good it looks, if the content is not up to par, you will lose business.
If you look at great website content writing examples, you’ll see that they cover everything written that you find on websites, from the copy on homepages and about us pages to service and product pages and more. Therefore, your own website content should communicate who you are, what you do and why people should care, all while guiding them to the end of your sales funnel.
If you need to take a website content writing examples for inspiration or get your own copy done right, you should:
- Speak to your ideal customer’s pain points and priorities.
- Match your brand’s personality.
- Weave SEO naturally into headers and copy to improve your rankings.
- Gives readers a clear next step.
- Be clear, clean, crisp and conversion-ready.
2. Blog post content writing
Blogs are a content writing example that doesn’t just educate your audience. They boost your SEO, educate your audience and give your brand a voice. This makes it a great way to increase organic traffic, build authority, or stay top-of-mind with your audience.
However, that doesn’t mean you have to stuff keywords or use sensationalised titles to draw in more clicks. A great blog should deliver value, not just volume. How?
- By targeting strategic keywords without sounding robotic
- By offering useful, well-structured insights that drive positive action.
- By adding internal and backlinks to build trust with search engines.
- By encouraging readers to explore more of your site, products and services.
3. Social media content writing
Social media is one of the fastest ways to reach your target audience and draw them in. That’s why you need scroll-stopping copy that hooks the right readers and keeps them on your posts long enough to take positive action. Social media content writing helps you do just that.
Social media content writing goes a long way in helping you boost engagement, build a community, and even drive traffic from social platforms to your website or offers. The secret sauce to social media content writing that drives sales? Understanding that your content is not for everyone and instead tailoring it to your ideal customer.
- Captivating, thumb-stopping hooks that keep audiences glued to your screen.
- Writing in a voice that resonates with your audience and aligns with your brand.
- Keeping it short, sweet and bite-sized while still delivering value and emotions.
- Encouraging shares, comments and clicks without being blatantly pushy.
4. Product description content writing
Remember the last time you bought a product online without reading the description under it? Probably not. No matter how great a product is or how good it looks on a picture, if the product description is not compelling, expect your sales to tank.
Great product description copy doesn’t just list features. It makes your customers feel the need to own the product. That’s what makes product description content writing a deciding factor on whether someone will add your product to their cart or move on to your competitor.
Great product description content writing can help you drive more sales by:
- Helping buyers understand how the product solves their problems.
- Describing the experience of owning the product, not just features.
- Using persuasive language that creates a sense of urgency or exclusivity.
- Including clear calls to action to guide customers to the next step.
- Telling buyers how to get the most out of the product, making them look forward to owning it.
5. Email content writing
When done right, email marketing has the power to drive more sales than you can imagine. However, with everyone receiving dozens of emails daily, it’s easy for yours to get stuck in the unread pile, or worse, land in the junk mail folder. The good news is great email content writing can make your emails stand out, get read and inspire your mailbox subscribers to act on them. That’s only possible when you create value, tell a great story and make them feel like they are in on something special, all without coming across as spammy.
Whether you’re sending a newsletter, promotional offer, or a simple update, email copy should:
- Capture attention with a compelling subject line that sparks curiosity or highlights an irresistible benefit.
- Personalise the message, addressing the recipient by name and tailoring content to their interests or behaviours.
- Create urgency by offering limited-time deals or exclusive access.
- Promote engagement through strong calls to action to drive traffic to your site or offer.
6. White papers, portfolios and case studies
If you’re a B2B business or offer high-ticket sales, you need a way to convince your target audience that you’re the real deal. This can only be made possible by providing them with in-depth, authoritative information to help them make the right choice; which is, of course, doing business with you.
White paper content typically gives a detailed analysis of a specific problem or issue, backed by data, and offers solutions that position your brand as an expert. Case study content on the other hand focuses on real-world success stories, showing how your product or service has helped clients overcome challenges and achieve measurable results. A case study or white paper content that nurtures leads to the end of your sales pipeline works best for businesses that are:
- Selling high-ticket products or services.
- Need to establish authority in their industries.
- Want to show potential customers that they have the know-how and experience to solve their problems.
- Want to provide in-depth evidence of their success and expertise to customers.
7. Landing page content
Landing pages serve one simple purpose: conversion. They are purpose-built pages specially designed to prompt your website visitors to take a specific action; whether it’s buying something, signing up for a service and more. What makes them different from other content writing examples? They aren’t about general education or building brand authority. They’re written to close the deal.
A great landing page or sales page should:
- Speak directly to the visitor’s pain points and show exactly how your solution solves their problems.
- Presents a clear, irresistible offer with strong calls to action to drive those clicks.
- Be simple, clean and focused in both content format and design to keep your target audience on track.
- Make the buying journey frictionless by showing how easy it is to take action.
8. Video and podcast scripts
Videos and podcasts are everywhere, and while winging it works for some people, it’s easy to lose your train of your thought, resulting in clips or podcast episodes that are hard to follow for your audience. Scrips help you stay in control of the narrative and guide your content from introduction to conclusion in a way that keeps your audience hooked from start to finish. The result? You stay on track throughout, maintain engagement and deliver your message in a way that resonates with your audience without stumbling over your words in between.
Video and podcast scripts are great for:
- Creating engaging content for YouTube, social media, or your website.
- Educating, entertaining, or promoting your brand, product or services through audio-visual mediums.
- Keeping your audience hooked from start to finish while staying on-brand and on-topic.
9. Press releases
Got a formal announcement or important news related to your brand, product or service that you’d like to share? Unlike blogs, social media posts and other content writing examples, press releases are typically aimed at journalists or media outlets and are meant to be factual and objective. The goal? To give you media coverage, raise brand awareness and position your company as credible.
Done right, press release content writing should inform, promote your brand and make it newsworthy enough to be covered. They are great for:
- Sharing significant company news.
- Getting media coverage for a new product launch, event, or campaign.
- Improving your brand’s credibility and visibility.
10. Ad content writing
You know what they say: brands pay for people to watch ads while people pay to skip them. But what if your ad actually made people want to watch it to the end? That’s where ad content writing comes in. The goal? To get users to click on it, buy something or engage with your offer right then and there.
Great ad content writing doesn’t just describe your offer; it comes with a punchy headline that speaks directly to their pain point and desire and gives them the next step, all while being straight to the point.
When should you use ad content writing?
- When running paid advertising campaigns on Google, Facebook Ads, and other platforms.
- If you want to drive traffic quickly to a product or landing page.
- When you need to generate immediate sales or leads.
11. Technical content writing
If you offer products such as software, high-tech machinery or complex services, trust us when we say a product manual, guide, documentation or instructions to help users understand how to use them is non-negotiable.
Technical writing breaks down concepts into clear, easy-to-understand language. The goal? To make user experiences less frustrating and more smooth sailing. After all, great feedback equals more sales.
Good technical content writing should:
- Use plain, user-friendly language and less technical jargon.
- Provide step-by-step processes users can easily follow.
- Anticipate common user questions or mistakes and address them.
- Maintain a logical structure that’s easy to follow.
- Align with your brand’s voice.
Frequently asked questions
Should I write my own content?
DIY content writing is tempting, but it all boils down to a simple question: do you want more money in your pocket now or in the long run? Working with a professional content writer means you’ll get quality, SEO-optimised, sales-driven and well-penned content tailored to your audience and business goals. In fact, most high-quality blogs, landing pages and even website content writing examples online are written by professional writers, making it a wise choice.
The best part? You won’t have to worry about rookie mistakes that hurt your credibility while getting a copy that performs and delivers measurable results the first time. Plus, you can request content writing samples to see if you like the way they write before you commit.
Which content writing type is best for me?
That depends on your unique goals. Most brands perform well by using different types of content to drive sales. If you want to find out what options will work best for you, you can get in touch with us.
How do I choose a content writing service?
We recommend going through their website to see the types of services they offer and go through their past work and online reviews. Great content writing companies even offer content writing samples.
How often should I update my content?
We recommend reviewing how your website content writing is performing at least once a year and updating it where needed to stay relevant. Social media content, blogs and scripts can follow a publishing schedule. Technical documents and product descriptions can be updated when there are changes to features or specific details.
The takeaway?
Content writing is more than just words. It’s a powerful medium that can help you speak to the aspirations of your ideal customer and inspire them to do business with you when done right. At LW Digital, we help you do just that and more. Reach out to us to discover what we can do or request content writing samples.
