If you’re one of these two people, you’ve got to read this:
- You are someone with a flair for writing and want to make a career out of it.
- You are a newbie content writer and want to know what to expect in your line of work in 2025.
Before one can decode the future of content writing, or for that matter, any other career, one must appreciate it.
In a 2019 survey conducted by Semrush, the famous online visibility management and content marketing SaaS platform, India emerged first in the list. Demand for content writing jobs was the highest at 73.87%, followed by 32.24 % for Australia, 31.66 % for the UK, 30.68% for Canada, and 30.27 % for the US.
A lot has changed since then.
More so, after COVID shook the world hard, the significance of viable and functional content has gained predominance across industries. The reasons aren’t obscure to scan:
- The shift from a brick-and-mortar model to online helping businesses stay afloat in the face of lockdowns.
- People forced to stay indoors are turning to content consumption at an alarming rate. A recent analysis by Kurve reported that an average B2B buyer now consumes between three and seven unique pieces of content before they even touch base with a sales rep (with 11% consuming even more!).
Isn’t it remarkable how content alone can now make or break businesses?
So, pat yourself on the back if you are already one of thousands who spend each day creating amazing content to help brands succeed.
Undeniably, with digital platforms ruling the roost, people are now more geared towards leading a connected life. And that is exactly what’s making “content” creation gain leverage and become integral to content marketing success.
According to Statista, the content marketing industry is expected to generate a revenue figure exceeding $107 billion by 2026.
Where does that leave you as a content writer in 2025?
It means more opportunities to grab. A career that will go way beyond putting the food on the table or paying your bills. A job that is “R-O-C-K S-O-L-I-D”, come what may, you will always be excited to channel your passion for earning.
This post takes a closer look at the future of content writing in 2025, the best content writing opportunities to explore, the skills you need to excel, and everything else in between.
Read on!
50% of companies have grown their content team by 2022- Are you even curious why?
This is solely because nothing can replace the power of words (read high-quality content) to move people and jiggle emotions, thereby compelling them to take action.
And here’s why they don’t shy from investing in expanding their content writing resources:
- To get noticed by prospective buyers- If you know how to write quality content, it will invariably affect positioning across the SERPs. In short, more visibility, more traffic.
- To boost ROI– A research study comprising more than 1000 different B2B and B2C marketers working across multiple industries showed how B2B brands witnessed improved ROI for investments exclusively made towards SEO. On the other hand, B2C brands saw better ROI investing in short-form content.
- To cut down expenses for future content marketing– The cost for content development, i.e., hiring content writers is itself a part of the budget reserved for content marketing strategy. So, when you have a functional content writer on board, it will always affect a company’s visibility positively and streamline the budget towards more expensive content marketing decisions.
Despite everything, creating high-quality content, such as content that converts, remains the prime challenge. And that’s where you will need to come in to change the game!
Skills You Need to be an “In-Demand Content Writer” in 2025
Truth be told, content writing, like most other careers, is a dynamic profession. Sure, seasoned writers will always have an upper hand in the game, but that doesn’t mean you can’t build your own grounds.
At the very outset, you will need to develop the basic skills right:
- An undying penchant for conducting research
- Commitment to meeting deadlines
- Know-how of SEO
- A zeal to write good content
Often, people who fail to fully realise the opportunities and responsibilities of a content writer give up midway. However, you shouldn’t be worried about that. Instead, remember this: “Money follows skills”. So, the better you get with the fundamentals of content writing, you will never have to think about failing.
Here’s a roadmap that a budding content writer can follow to make things work:
- Finding a niche– Ask yourself, what drives me? What am I really passionate about? It could be anything- technology, digital marketing, literature, music, movies. If you have the right knowledge to write content on that one thing where your opinion can create value for people, you’ve found your niche already!
- Being organised– If you are working for multiple clients, you will always need to keep things organised. From researching, drafting, proofreading, no matter what, stick to deadlines and things will eventually fall into place.
- Setting your rates– This is more applicable to freelance content writing. It’s simple! Don’t rate yourself so high that people won’t work with you. On the flip side, don’t settle for the lowest as well. Find a middling ground. Pro tip: Ask a senior guy or look at what other freelancers are charging.
- Building a portfolio—How can newbies have portfolios when they haven’t worked yet? I agree, but no one’s stopping you from creating sample write-ups. A good way to start would be to look at the top-ranking content for your niche and redraft it with your own spin. Oftentimes, samples are a great way of establishing trust and boosting credibility.
- Don’t forget to market yourself – If people don’t hear about your skills, they will never hire you. Social media profiles are a great way to market your skills. Also, online or offline, never shy from networking. You never know where you can find your dream content writing job in 2025.
No Better Time Than 2025 to Be a Content Writer!
Content marketing in 2025 is due for a paradigm shift from short-form videos to podcasts, subscription-based readings, and strategic SEO.
The focus is now on creating a strategy that can help funnel users to pay for content and not just for products or services. That puts you right on the spot for distinct content writing opportunities:
- Infographics and Blogs – Unique research-based content that offers answers to key questions coming from the target audience.
- Case studies – Showcasing challenges faced by customers and how a brand’s product or service helped overcome the same with befitting outcomes.
- Newsletters– Nothing captures the attention of customers better and helps build trust by delivering content to their inbox to educate and entertain.
Sounds great! But hey, what about AI? Isn’t that a threat already?
Not quite!
AI is incredibly smart, no doubt about it. However, the way it writes a piece of text resembles a Wikipedia entry. In other words, B-O-R-I-N-G!
The worst SEO-optimized content is one that is unnecessarily stuffed with keywords to exploit search results. AI primarily will write such content with zero style and no rhythm and can never replace human writing (one that reflects empathy, emotions, and vulnerability).
Let’s talk about the good stuff now: MONEY.
Writers don’t make money. Says who?
A rookie starting with content writing in 2025, engaged in a full-time role, can easily earn an average salary of INR 2.16-2.20 L P. A.
The average salary of a content writer in India is somewhere between INR 2.5-3.0 L P. (That is someone with 2-4 years of work experience). You might as well hustle as a freelancer and make some extra money any day!
As you gain more experience and get a good grasp of covering multiple beats of content, you can rise up the ladder.
Seasoned content writers with 5 – 9 years of experience can earn anywhere between 4-5 L P.A. Anyone with above 10 years of experience can draw a salary between 6-7 L P.A. Besides, you can always move up in designation- from being a content writer to a content editor, content manager, content director, and so on, which will eventually fetch a higher pay.
Wrap Up
Undoubtedly, 2024 has been the year of maturity for the creator community. And 2025 packs great potential for all those who want to take a plunge into the exciting world of content writing.
At LW Digital, we are all about crafting stellar content for brands. If you are a budding content writer looking to level up your game, this might be the right place to kickstart your career.
If this sounds like fun, visit us on the LW Website to learn more.